And I'm not not talking color. This is how eco-friendly products have to be marketed to revolutionize how people shop. A line of shoes all under $30 made from: organic cotton, hemp, jute, nickel-free hardware, and non-toxic glues. Did I mention the purses? Earrings? Necklaces?How about these Oxford-style sneakers? for only $24.99? Throw in one of the Payless Shoes infamous buy-one-get-one (or BOGO, as the commercials point out) and you can get a lot of shoes for what a person might normally spend on on pair.

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