Selling Green

As many of you know, I have my GREEN Designation through the National Association of Realtors. This means I've had formal training into what it means to truly have a sustainable home. Because of the rampant greenwashing going on, people are becoming wary of "green marketing". The best way to get past that wariness is to emphasize the true benefits of your eco-home and I can help you do that.

If you're selling after investing a lot into a remodel that has created a more eco-friendly house, you need a Realtor who can showcase it. A potential buyer needs to know, from a reputable source, that the investment he is about to make will pay off.

Money-minded buyers will need more than a few buzzwords, they will want receipts and home energy ratings and proof of the value you are trying to sell them. I can put together a professional packet for potential buyers that will include this information and more.

In November, HomeGain.com surveyed licensed Realtors and compiled a list of the top nine improvements, including the return on investment and the amount the house price increased after the additional work:

These are simple changes that can increase the value of your house to potential buyers. If you are unsure where to start, I have a resource list of trusted contractors. All you need to do is call me. Together we can decide what will be worth spending money on (or if you even need any improvements) and create a marketing plan that will best fit your property.

If you ever have questions - green or not - I am always here to help.